SAP FKOM 2014 – Barcelona, Spain

Ashraf Hamed


Ashraf Hamed is head of Platform and Innovation for Solution Experience at SAP. Ashraf manages cross-functional, start-up-like teams to concept and develop new ways to experience enterprise applications, by looking into the newest market trends and inspire a new way of thinking on business software. Here the current projects are about the question, how VR / AR can disrupt the business market in the near future.


Ashraf’s background is in computer graphics and he holds a Master in Computer Science from the University of Kaiserslautern.

Expert session

HoloLens Explained

Microsoft 'user experience evangelist' Martin Tirion talks about everything that's happening around Microsoft HoloLens, 'the first fully self-contained, holographic computer'.


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The VR Days event is organized in partnership with