Christian Stephan is the Head of Innovation Research in Digital Strategy and Transformation of MediaMarktSaturn N3XT. He has a strong track record working for the Media and Retail Industry right at the edge of Technology. Christian has always been passionate about massive Computing for Graphics, Physics and Artificial Intelligence … all rendered by the same kind of processors. Today the dream of stitching billions of information pieces to virtual landscapes and digital experiences came true. MediaMarktSaturn developed several AR and VR applications and Christian will give insights about challenges, pitfalls and success factors.