Diederik Veelo


Diederik Veelo is the Head of Innovation and Founder of Ambassadors Lab & Ambassadors VR. Diederik’s talent for creative technology is derived from years of experience working in the commercial and feature film industry, initially at Valkieser Capital Images as Visual Effects Editor on such projects as Deuce Bigalow and the acclaimed documentary Kees de Jongen.  He joined Ambassadors as VFX Producer and, working there, conceived the idea for Cube. This came from his very real insight to provide a more secure and efficient way of storing, sharing and delivering TV commercials than anything currently available.

Ambassadors Lab is a studio dedicated to innovation. The studio was founded in 2011 and has delivered successful projects such as the 2012 World Wildlife brief, to develop an infra red tracking technique and its ‘Nature is Us’ campaign with Doutzen Kroes; a Dynamic Broadcast Video program with Cube Compose – an online cloud media tool. Moreover, since the introduction of Oculus Rift glasses, Ambassadors Lab has dedicated a large part of its resources to Virtual Reality. In 2014 Terre des Hommes briefed Ambassadors Lab to create a VR film for their new campaign Amani which greatly accelerated Ambassadors VR specialist knowledge and processes. The Lab developed a 3D Cinematographic VR camera, which included 14 cameras and 5 microphones.

After a year of tinkering with VR cameras, workflows and perfecting its storytelling Diederik launched Ambassadors VR in April 2016 as a standalone studio,  combining creative technology with experienced craftsmen. It kicked off with a selection of renowned Dutch film directors such as Marco Grandia, Jeroen Mol, Daan Hocks and Steye Hallema. One of the very latest VR Projects is the 360° music video for Dutch Rock Band “De Staat”.  Besides directing and producing this video clip, the studio worked closely with Ambassadors Sound and perfected the Ambisonic sound design to enhance the 360° experience.

Jury positions, last 3 years   
Jury President Innovation Eurobest 2015
Jury Member Baltic Best 2016


Meet Diederik at:

  • From branded to original IP, October 26,  10:00 at Kromhouthal



Subscribe to our mailinglist