Robert Breton


Robert Breton is co-founder and CEO of the VRappstore, aiming to be the world’s most advanced and independent Virtual Reality Appstore. The start-up empowers developers to distribute their applications globally, targeting both consumers and businesses.

Robert started his career co-launching Belkin, one of the world’s largest computer peripherals manufacturers, into Europe. He then moved on to lead large-scale businesses development initiatives for Cisco while managing technology innovation for 7 of the 13 Dutch Ministries in areas including communication, security, mobility, Internet of Things, smart buildings, smart cities and data centers. He then moved on to work at Oracle, implementing Taxation and Finance Solutions at Ministries of Finance and Tax authorities across EMEA.  Before starting the VRappstore, Robert also worked at IBM, co-launching the IBM Cloud strategy into the Nordic Region.  Over the years Robert also had his own consultancy firm, advising on business strategy, technological design and implementation.

Growing up in Africa and the Caribbean, Robert has retained a keen interest in cultural interaction and is motivated by enthusing society to utilize technology to improve our day-to-day lives and expand our creativity. He holds a Bachelor’s degree in International Affairs from John Cabot University in Rome and studied at the Centre of International Relations, a joint initiative of London School of Economics and the University of Kent.

Robert is also the initiator of the VRackathon, an initiative that counters violence & fear by utilising VR and AR. As part of the VR days programme, a team of developers and “makers” will continue building solutions around six themes.



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