Since 1989 in the international media business as serial entrepreneur and angel investor. In the summer of 2016 he co-founded DFFNRT Media with fellow entrepreneurs Winston Gerschtanowitz who was for many years the right hand of John de Mol (Talpal) as Chief Commercial Officer and serial entrepreneur Bas Verhart. Prior to that Ketelaar served as Senior Vice President Prime Time Entertainment ProSiebenSAT1 responsible for all prime time entertainment, reality and comedy formats in SAT1. In 2015 SAT1 managed to grow it’s market share to 9,3% in the relevant target group 14-49.
Ketelaar also serves as a board advisor to various international leading (media) companies and invests in various digital companies including as a co-founder of Creative Clicks a global leading mobile marketing company. From 2009 until 2013 he was CEO/shareholder at format creator and television production house Blazhoffski Group. In the fall of 2011 BlazHoffski sold a majority stake to Warner Bros. Previously Ketelaar was Chief Creative Officer and Co-Founder/shareholder of 2waytraffic, which was listed on the London Stock Exchange in 2006 at valuation of €155mio and acquired in 2008 by Sony Pictures Television. 2waytraffic is a specialist in the development of entertaining and interactive formats such as: “Who wants to be a millionaire?”. 2waytraffic is active in 60+ countries.
Taco Ketelaar has held international management positions for 14 years at Endemol. Including as Executive Director at Endemol Interactive International, responsible for interactivity around formats such as Big Brother; Managing Director at ZimoH Productions, subsidiary of Endemol, and was responsible for Interactive TV. He is experienced in production of prime time programmes, such as the first and original series of Fear Factor, Surprise Surprise, Wedden dat?, Stars in your eyes (Soundmixshow), Don’t forget your toothbrush, charity- & lottery shows.
Taco Ketelaar studied marketing and communication and has held various guest lectureships at the University of Amsterdam.