“In 10 years I expect that mixed-reality technology like Magic Leap will be used as much as, if not more than, smartphones.” – Peter Jackson, director and producer Lord of the Rings trilogy.
“The joy of VR is proportional to the square of the number of people sharing it. That means VR will be the most social medium yet. More social than social media is today.” – Kevin Kelly, founder of WIRED, writer of Out of Control: the rise of the neo-biological civilisation.
“Once people experience high-end VR, they’re going to want it. We’ll look back on 2020 as the VR era, but in the next five years I’m bracing for the inevitable trough of disillusionment in the hype cycle.” – Chris Dixon, the Andreessen Horowitz venture capital partner that the Magic Leap investment
“We’ve maxed out what we can do with 2-D screens,” he says. “Now it’s time to unleash what is possible in 3-D, and that means redefining the medium from the ground up. We can’t do that in small steps.” Neal Stephenson, author Snow Crash one of the most important VR novels written
VR Days session
The world of sports and entertainment video is rapidly shifting. From linear to on demand and from traditional to over-the-top and social. In this shifting and fragmenting market live events are the strongholds of mass reach. The collective experience is immediate, interactive and engaging.
Artificial reality can deliver and improve on this, by turning the passive watching into an experience. “We’ve maxed out what we can do with 2-D screens. Now it’s time to unleash what is possible in 3-D, and that means redefining the medium from the ground up. We can’t do that in small steps.” said Neal Stephenson, author Snow Crash one of the most important VR novels written.
Movie studios, broadcasters and rights owners are actively piloting VR simulcasts and VR episodes. Yet most players agree that there are many challenges to get from where we are now, to a strong consumer market for artificial reality. In this session we explore what those challenges are in infrastructure, creatively and in business models. We discuss timelines, how the ecosystem is evolving and which breakthroughs we expect in the near future.
We start the sessions with two presentations from leading providers of AR sport solutions, LiveLike and Beyond Sports. They will share their perspective on the market, showcase their solution and share their experiences so far. For the panel discussion we will be joined by Taco Ketelaar, founder of DFFRNT Media. Previously he held senior management roles at ProSieben, Warner Bros, Sony Pictures Television and Endemol. The session is moderated by Jeroen Doucet of ComingNext.TV, the global multiscreen consultants who works on digital transformation for international broadcasters like Channel 4, NPO, M6 and Brazil’s TV Globo.