Jeff sits on Boards and is an investor focusing on European Startups.
1. What are the most inspiring aspects of your work in XR?
How powerful and lasting are the learning experiences in VR.
2. What is the most promising, exciting development now happening?
Free roaming, socially interactive experiences that occur in settings impossible to have in real life.
3. What is the blind spot in XR, something that people seem to overlook?Pure, free exploration is every bit as powerful and compelling as complex task directives.
4. What areas in XR have the biggest growth potential and why?
Shopping, learning, gaming — all have great ROIs and seem to know no end.
5. Where will XR be in five to ten years from now?
Everywhere, but more to the point: wherever we humans choose to take it.
6. Anything else you would like to share with us?
“The future’s so bright, we gotta wear shades!”
Jeff Burton’s presentation at VR Days Europe
Can VR make you cry? — VR is an interactive tool that can bring people’s thoughts and feelings closer together, perhaps closer than ever before.
At the dawn of home computing, Electronic Arts brought emotions and experiences unlike any before to millions of people all over the world. Within a few decades it helped build an industry bigger than the film industry. We changed the lives of the past few generations.
Virtual Reality is on the cusp of the next revolution in life-changing digital capability. HolodeckVR is leading that revolution — not one of isolation, but one of social inclusion and understanding. One that carries every bit as much emotional impact as REAL LIFE.
Technologies are moving fast. This is the beginning. Don’t just watch it. Join it.
Bio Jeff Burton
Jeff was the third employee of Atari’s International Home Computer Division, responsible for its business development throughout Europe and the Middle East.
He joined former classmates as a founding team member of Electronic Arts in 1982. There he led the company’s international expansion from inception until its IPO seven years later.
With the Internet and the dominating role of software development, he founded a series of software companies including License to Mail, Cardsmith, The Hive Group, and Just Arrive, all results of ideas and skills of recent graduates from Stanford.
For its first 3 years he served as Executive Director at SkyDeck | Berkeley, the University’s only cross-discipline startup accelerator, and today he sits on Boards and is an investor focusing on European Startups.
Jeff obtained his undergraduate education and MBA at Stanford University and has lived in the San Francisco Bay Area for the past 40 years.