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Six questions about VR/XR — Stefano Baldassi

By Doede Holtkamp on October 10, 2017

Stefano Baldassi is the Senior Director of Neuroscience and Analytics at Meta. His team is integrating neuroscience theory and research in every step of the development of Meta’s Augmented Reality headset.

1. What are the most inspiring aspects of your work in XR?
Having human systems in focus and discovering every day a new reason for spatial computing to enhance our potential.

2. What is the most promising, exciting development now happening?
The many efforts in core technology.

3. What is the blind spot in XR, something that people seem to overlook?
The need of deep thinking on core technologies (yes, it’s an exciting development but is often overlooked).

4. What areas in XR have the biggest growth potential and why?
Productivity, education, healthcare. They are fundamental areas of our world and they all advance significantly shifting from 2D to 3D digital interfaces.

5. Where will XR be in five to ten years from now?
Mass adopted.

6. Anything else you would like to share with us?
Looking forward to the event!

Stefano Baldassi’s presentation at VR Days Europe
Spatial Interfaces and Neuroscience — How AR unleashes the brain

Excerpt presentation
The Renaissance has shown that expanding in the 3rd dimension has more implications that just a new technique in the visual arts. In the current days, creating, designing and distributing digital interfaces in the 3D space around a user is way more than another mere visual effect. Manipulating those same interfaces when they float around the user body will engage a number of mechanisms in the brain that are part of the perception-action loop. When these circuits are in action, our cognitive systems accounting for on attention, memory, learning, problem solving and creativity will work at unprecedented efficiency. Computer devices, in the form of wearable augmented reality, will enhance our cognitive functions, not replace them.

In my keynote I will explain the implications of spatial interfaces for the human agent and her brain, but also for several use and business cases, and how Meta is thinking deep in the space with the Spatial Interface Design principles.

Bio Stefano Baldassi
Stefano Baldassi is the Senior Director of Neuroscience and Analytics at Meta. His team is integrating neuroscience theory and research in every step of the development of Meta’s Augmented Reality headset.

After receiving his PhD in Human Perception and post-doctoral training at the Smith-Kettlewell Eye Research Institute in San Francisco, Stefano held tenured academic positions in various research and academic centers including University College London, University of Florence, New York University and Stanford University.

His research has focused on human visual and multi-sensory interactions with the world, which he believes are the foundations for most of our behaviors.

Stafano will speak at the VR Days Europe — Check out the program and don’t miss out on the tickets!

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