Philip Rosedale is CEO and co-founder of High Fidelity, Inc., a company devoted to exploring the future of next–generation shared virtual reality. Prior to High Fidelity, Rosedale created the virtual civilization Second Life, populated by one million active users generating US$700M in annual transaction volumes. In addition to numerous technology inventions (including the video conferencing product called FreeVue, acquired by RealNetworks in 1996 where Rosedale later served as CTO), Rosedale has also worked on experiments in distributed work and computing.
“VR and AR are side-effects of a bigger short-term disruption – the end of screens. Apple’s branding of ‘Retina’ to displays makes the problem more painfully clear – we have reached a point where we cannot put any more pixels on the screens we use to get information into our eyes. Every big company, and a couple of interesting startups as well, is racing to figure out how to create a new kind of screen by putting lenses near the eyes and giving us a surface that can wrap all the way around. The ‘killer app’ for VR and AR isn’t blasting robots, it’s reading your email on the sky.” – Philip Rosedale
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