Martin founded Vanguard Games, delivering 2 games based on the world famous Halo franchise. Vanguard Games merged into Force Field in 2015, a company focused on AAA VR and AR.
1. What are the most inspiring aspects of your work in XR?
Working in a space nobody’s ever been…
2. What is the most promising, exciting development now happening?
Standalone, affordable VR.
3. What is the blind spot in XR, something that people seem to overlook?
4. What areas in XR have the biggest growth potential and why?
Wish fulfilment, taking people to places they always dreamt of going to or being at.
5. Where will XR be in five to ten years from now?
No idea :), it’s going way to fast to predict a trajectory…
6. Anything else you would like to share with us?
XR is a weird term….
Martin de Ronde’s presentation at VR Days Europe
VR is dead, long live VR — How the perceived slow uptake of VR will give rise to a new successful second wave through simple competition
Over the past year, some people have declared VR a dead on arrival technology. Huge expectations were not met with, giving rise to pessimism surrounding the new technology that was poised to change everything. In this talk, Martin de Ronde will give his witness account of these first years of VR, as his company Force Field worked in the eye of the proverbial storm from day one. This account will highlight the mistakes made by different actors on the VR stage, the huge potential that still remains and how he feels the market will shape up following the perceived failure of VR to deliver.
Bio Martin de Ronde
Martin started working in the games industry over 20 years ago as a PR manager and later as development manager in publishing. After this, he wanted to see what life was like on the other side of the game industry fence and founded his own development studio in 1998, which he sold to multimedia conglomerate Lost Boys a year later. Here, Martin became co-founder and managing director of Lost Boys games, the company’s newly set up games division. Lost Boys games went independent in 2001 and was renamed Guerrilla Games when sold to cross media company Media Republic in 2003. Guerrilla Games grew into one of Europe’s largest independent developers. Martin was commercial director, witnessing the birth of PlayStation 2 hit Killzone for Sony Computer Entertainment and PlayStation 2, PC and Xbox hit Shellshock: Nam 67 for Eidos. Just before the studio was sold to Sony. After this, Martin founded Vanguard Games, delivering 2 games based on the world famous Halo franchise. Vanguard Games merged into Force Field in 2015, a company focused on AAA VR and AR.