VR Days 2018 // Keynote Speakers
“Alice, the most sophisticated reactive piece I have ever seen”, Michel Reilhac
Marie Jourdren is Chief Creative Officer at DVgroup. In 2017, she created and directed Alice, The Virtual Reality Play, the first ever immersive VR play performed in real time by reactive actors, which was acclaimed by critics for offering unrivaled levels of immersion and personalization. In 2018 she conceived a new play, The Horrifically Real Virtuality, which further expands on immersion and metafiction mechanisms, exploring different layers of reality. As a creative director, she also designed over fifty commercials and experiences for luxury brands such as Chanel, JC de Castelbajac, Bottega Veneta, Viktor&Rolf, Carven, including the VR experience PradaxPrada.