- Speaker: Nuno Folhadela, CEO, Ontop Studios
- Presentation: AR for events, festivals and expos
Events, expositions, and festivals can offer a new experience to the visitors through augmented reality and gamification. That was what we have done with Vodafone last summer in Portugal with the successful AR game Rockout. A game that put over 3000 people moving around to find, release into the real world AR figures and then, collected them, to obtain fantastic prizes and at the same time, know the festival offerings, being accessible through notifications and offer a new and exciting experience to the visitors.