Meet the visionaries, technologists, artists and pioneers who are shaping not just the future of immersive tech — but the future itself.
Head of Unit at DG CNECT, European Commission
Co-founder & CPO of Improbable
GM, Enterprise US & EMEA, PICO XR
Director of Product Management, AR Platforms at Niantic Inc.
AR / VR Design Lead, Google
Global VP of Corporate Development at HTC
Discover groundbreaking XR at our Trade Show.
Join 100+ companies and global delegations exploring how tech can transform business, culture and society.
Experience XR in action! Step into the Demo Arena, where the latest immersive technologies are showcased and tested. Get hands-on with cutting-edge solutions and see how they drive efficiency, creativity, and success across industries.
Enter the Church of VR — a journey into the most imaginative and immersive stories of the year.
Experience visionary VR works that challenge, enchant and expand the boundaries of what’s possible.
Bold, innovative, and always pushing boundaries—Rotterdam is where ideas become reality. As a global hub for technology, creativity, and digital culture, the city is home to a thriving XR scene and the perfect place to shape the future of immersive tech.
ITW 2026 will take place at De Doelen, a state-of-the-art venue in the heart of Rotterdam. With world-class facilities and a dynamic setting, it’s designed to connect global pioneers, creators, and industry leaders.
